The Modern Man and Skin Care
Annique products can play a crucial role in your man’s life. We have the perfect solutions to his every day skin care concerns.
Skincare routines used to be exclusively available to women. In the past, cleansing, moisturising and exfoliating was associated with a beauty routine and was mainly part of the female skin care routine. On the contrary, men were associated with toughness, strength and intelligence, not really paying as much attention to their daily “maintenance routine”.
However, things have changed dramatically. Today, men view skincare and grooming differently. Their aim is also to look their best at all times and use products that can help them maintain a clean, oil-free and blemish-free complexion.
Basic skin problems such as blackheads, spots and acne have a negative psychological impact and often lead to a loss of self-esteem and confidence. Men are continuously seeking a solution which will not only improve their appearance, but will also improve their confidence.
The good news is that Annique has just the product for your man’s skin concerns!
The Men’s Skin Care Market:
180° Skin Elements for Men delivers functional, multipurpose, sensible skin care products for men. The range’s approach to skin care is no mess, no fuss for the man who chooses his own direction and navigates by plotting his own course. He is not bound by traditional rules and defies conformity. He is intelligent, masculine and resourceful and he uses skin care products that suits his lifestyle. 180° provides all the essential elements of necessary daily skin care for men, while protecting the skin against the elements.
Global trends in skin care are showing huge growth in the men’s market. In 2004, the men’s products represented only 1% of the total skin care market. Over the past year (2012), men’s skin care has been one of the fastest growing segments in personal care, growing by as much as 16% last year, compared to only 5% for all other skin care product lines.
The use of male grooming products rose from a value of $26,3 billion to $29,7 billion between 2005 and 2006, revealing the importance of these products currently in the cosmetic industry. Most sales were made up of moisturisers and shaving creams.
180 Skin Elements for Men Ingredients:
Coenzyme Q10, also known as CoQ10, is a natural antioxidant known for its ability to help the body produce energy. It also helps to combat damage from free radicals that contribute to ageing. Ironically, as we age, the levels of Coenzyme Q10 start to drop in the body, leading to a decrease in the ability of cells to withstand stress and regenerate.
Vitamin E helps skin to look younger by reducing the appearance of fine lines and wrinkles.
Free radicals are also believed to play an important role in skin ageing and therefore the antioxidant activity is quite valuable to resolve this skin problem. The antioxidant content in Green Rooibos is likely to help protect against free radical damage that can lead to premature ageing. Green Rooibos, the unfermented version of Rooibos, has a higher percentage of polyphenols than traditional fermented Rooibos and generally displays higher antioxidant potential than regular Rooibos.
Grape Seed Oil is a preferred cosmetic ingredient for control of skin moisturisation. This light and easily absorbed oil does not leave an oily residue and is ideal for shaving.